Our Methodology starts with brand positioning and setting short-term and long-term benchmarks to achieve through paid advertising.
Paid Advertising Example:
Tropical Smoothie Cafe (Tuscaloosa,AL)
Goal: Bring Brand Awareness and drive online sales.
Preset: Setup custom images to incentivize the target audience to go through the online ordering platforms.
Setup and Overview: The campaign was set in a college town (Tuscaloosa, AL), so the target audience was a mix of geographical and collegiate crossovers.
After the audience was identified, the campaigns were executed across social media with the intent to capture data for future marketing & accomplishing the online ordering task.
Result: The end result was a huge increase in brand awareness for the online ordering platform and method & also a high volume of conversions throughout the campaign.